What would life feel like if you cut back on drinking, or quit drinking altogether? We challenge you to find out!

Annie Grace and This Naked Mind present ...
Discover life beyond alcohol's influence or even the desire to drink...

So YOU'RE in control of when, where, and how much you drink.

April 15TH-19th | Starting at 12pM ET (9am PT)

Join today | replays for each day will be made available


Forget everything you know about habit change

This Challenge Uncovers a New Way

Wondering why you even like to drink when it is causing so much trouble?

Wondering why drinking sometimes sounds like a great idea, no big deal? And why, at other times, drinking can feel like one of the worst mistakes you are making with your life? 

Why are there two options in your head? 

Option 1 - Keep drinking and endure the pain (hangovers, shame, guilt, regret)

Option 2 - Stop drinking and endure the pain (deprivation, feeling left out, anxiety)

Your internal battle rages on… and no matter how many times you turn the issue over in your head you have the same conclusion… both options are terrible. 

But the Fixation to Freedom Challenge was created to show you another way.

I’ve got the support, tools and strategies you need to reprogram your subconscious beliefs so that you can begin to take back control of your drinking! 

Whether you want to cut back, moderate or cut out alcohol completely, Option 3 was created to put you back in control by completely removing your desire to drink. Through radical education and enlightenment based on the most recent studies across psychology and neuroscience, you are able to forever change your relationship – without pain, without willpower, without rules, and without missing out.

Are you up for the Challenge?

How The Fixation to Freedom Challenge Works

✊ Take the Challenge
Challenge The Status Quo
Will you challenge everything you know about stopping drinking? If you are ready for a new way, step up to the challenge today!
⏰ Time: April 15 - 19 at 12pm ET
5 Day Commitment
1-2 hours per day for 5 days! Immerse yourself in this incredible journey of change and possibility.
✅ Result
Find Freedom
Learn how to stop relying on willpower or self control to change your drinking habits and start your journey to finding freedom from alcohol.
👀 This Class is For
Whether you want to quit drinking, cut back, or are simply just curious about your relationship with alcohol - this class is for you! 
Don't just take our word for it...

Check Out What Past Challengers Are Saying

5 days of transformation

Reimagine Your Relationship With Alcohol

This 5 day Challenge is designed to challenge you. Challenge you to step outside of your comfort zone, get curious, and question everything about alcohol and the role it plays in your life.Prepare to engage, interact, and experiment with new ideas and approaches. Our journey together is designed to push boundaries, provoke thought, and inspire action.
Day 1: Behavior vs. Emotion
We will dive into the big shift from just changing what you do (your behavior) to understanding how you feel (your emotion). Discover the real reason changing your drinking habits has been tough and how tapping into the science behind emotions can make a lasting difference. 
Day 2: Ending Cognitive Dissonance
Ever feel like your emotions have a mind of their own? We'll tackle that myth and show you how to get your feelings to work for you and make a last changing easily by embracing a bit of self-love to shake off those internal conflicts.
Day 3: Rewiring Your Subconscious Beliefs
Time to dig deep and question everything we've been told about alcohol, our society, and even ourselves. We're getting to the root of those sneaky beliefs to make your path to change feel more like a breeze than a battle.
Day 4: Adopting an Experiment Mentality
Let's get curious and open up to trying something new. By being a detective to our own thoughts, we're stepping away from the edge and making changes that feel good without waiting for rock bottom.
Day 5: Choosing Hope Over Doubt
You've got this! It's all about tapping into your own power to spark real change. Ready to tackle your fears, find your bravery, and start a journey of self-discovery and lasting shifts in your relationship with alcohol? Let's do this!
Meet your host

Learn from the Best - Annie Grace

At 26, Annie Grace was the youngest Vice President in a multinational company’s history, and her drinking career began in earnest; by 35, she was in a global C-level marketing role, responsible for 28 countries. Drinking close to two bottles of wine a night became a ritual. Annie Grace’s professional success came at a personal price she no longer wanted to pay. She knew alcohol was no longer serving her. Yet, she didn’t want to suffer through life in a daily battle for sobriety, feeling deprived and constantly trying to avoid temptation.

Annie Grace, author and founder of This Naked Mind, revamped her own relationship with alcohol — she stripped it of its power and changed her beliefs about booze being a reward — and today she helps millions of others across the globe do the same. Her approach helps people where rehabs have not. She’s created a brand new, revolutionary way to look at the role of alcohol in our lives, establishing a safe space for those who question their drinking but haven’t self-diagnosed as alcoholics stuck in denial of an incurable disease. Annie Grace preaches compassion, knowing its power over shame and blame is the best way to achieve lasting change. Annie Grace doesn’t teach people how to be sober; she helps them squash their desire to drink in the first place.
There are two ways to join

Are You Ready To Step Up To The Challenge?

General Admission
Here is What You Get
  • 5 Days of Training with Annie Grace
  • ​Access to Our Private Fixation to Freedom Challenge Facebook Group
  • ​Fixation to Freedom Challenge Workbook
  • ​Daily Homework
  • ​Support from our team of Certified Coaches
  • ​Giveaways & Prizes
VIP Experience
Here is What You Get
  • 5 Days of Training with Annie Grace
  • ​Access to Our Private Fixation to Freedom Challenge Facebook Group
  • ​Fixation to Freedom Challenge Workbook
  • ​Daily Homework
  • ​Support from our team of Certified Coaches
  • ​Giveaways & Prizes
  • Attend the daily trainings LIVE via Zoom
  • ​45-minute private group Q&A Sessions with our TNM Coaches immediately following the training each day of the event
The Fixation to Freedom Challenge started at 12pm ET TODAY, but it's not too late to join!
April 15th-19th
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Do You Have Questions?

Frequently Asked Questions

If your questions aren't listed below, feel free to email us at hello@thisnakedmind.com
Q: What if I want to remain anonymous?
A: This 5 day Challenge will take place inside a private event community and Zoom where the only other people in the group will be on the exact same journey as you are! Rest assured, you can join under a pseudonym so that no one will see your real name, and your camera will be off for the event!
Q: What are the ticket options for this event?
A: We're excited to offer two distinct ticketing experiences for our attendees. General Admission is $17 with access to view all the event content within our private Facebook group. You can also elevate your experience with live access to all event sessions via Zoom, where you can engage directly with speakers and fellow participants. VIP attendees also gain exclusive entry to daily Q&A sessions in Zoom, offering a deeper dive into the topics discussed and a more personalized event journey. Both options are designed to challenge you, encourage new ways of thinking, and support you in making lasting changes. Choose the path that best suits your journey!
Q: If I already stopped drinking, is this event for me?
A: This challenge is for anyone who wants to change their relationship with alcohol. With that being said, we’ll be examining limiting beliefs around alcohol. If that sounds like something you could benefit from, please join us!
Q: If I sign up for this event, can I do it on my own time?
A: This challenge is a live experience! All of the training sessions will be recorded and available to rewatch in the private event community for a limited time until the event has concluded. While you can watch the replays on your own time, we recommend showing up LIVE to make the most of this virtual event and absorb the content before the trainings expire.
Q: What is the VIP Experience?
A: The VIP Experience is an upgraded journey through our event. It includes everything offered in the General Admission ticket, but includes an interactive experience. As a VIP, you'll have the ability to watch the trainings live on Zoom, giving you the opportunity to interact directly with our coaches and connect with other VIP members in real-time. Additionally, you'll benefit from a daily Q&A session exclusively for VIPs, led by our certified coaches.
The journey to FREEDOM has never been easier!

Discover WHY you have been stuck and the science-backed secrets to finally changing your relationship with alcohol for good!


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